Samantha Winters
Business Strategist • Marketer • Creative Director • Data Viz Instructor • Health Access Advocate
Samantha Winters
Business Strategist • Marketer • Creative Director • Data Viz Instructor • Health Access Advocate
With over fifteen years of professional work experience specializing in human centered design, data driven marketing, strategic planning, and business leadership, I have developed unique skill sets to analyze, navigate and resolve complex business challenges. Through a customer-centric approach, my work has brought value to both end-users and businesses alike. It is my belief that long-term profitability and sustainable growth thrive when actively putting the customer’s needs first.
In my current role, I have developed creative solutions to improve patient access to medical expertise globally. As part of the senior leadership team at Purview, I have been instrumental in rapidly growing, scaling, and pivoting the business to adapt to a shifting healthcare market. Today, I direct all marketing efforts, manage multiple brands, creative development, strategic planning, data analytics and reporting. My interests lie in helping businesses improve quality of life through making better and faster connections with data driven solutions.